A Strong Presence at the Leading Global Aftermarket Event
From November 26–29, 2025, Guangdong Henghui Coatings Co., Ltd. made an impressive appearance at Automechanika Shanghai 2025, held at the National Exhibition and Convention Center (Shanghai). As one of the world’s most influential events for the automotive aftermarket and new energy technologies, the exhibition drew more than 5,000 global brands and tens of thousands of professional buyers.
Henghui leveraged this high-profile platform to present its multi-category coating technologies, attracting strong interest from both domestic and international visitors.
A Powerful Brand Matrix Covering Multiple Market Segments
Guangdong Henghui Coatings showcased four of its signature brands, each addressing different market needs:
- Henghui – High-performance automotive and industrial coatings known for durability, color accuracy and reliable film performance.
- Mingju Paint – A professional brand designed for repair centers, paint shops and regional distributors with excellent application efficiency and stability.
- MJCOAT – An international-oriented brand offering comprehensive coating solutions for automotive, construction and industrial clients across Southeast Asia, the Middle East, South America and beyond.
- Kingfixcoat – Specialized coatings for heavy-duty protection, anti-corrosion systems and industrial applications.
This multi-brand layout enabled visitors to clearly understand Henghui’s diversified strengths across the global coatings market.
Complete Product Lines Demonstrated at the Exhibition
Henghui presented a complete portfolio of coating solutions, including:
● Automotive Coatings
High gloss, weather resistance, excellent hardness and adhesion, tailored for car refinish centers, paint shops and OEM partners.
● Industrial Coatings
Designed for machinery, equipment, tools, and metal structures with outstanding corrosion resistance and mechanical durability.
● Nano Coatings
Advanced nano-technology formulas offering superior scratch resistance, hydrophobic properties, self-cleaning abilities and long-term protection.
● Architectural Coatings
Eco-friendly, low-VOC, anti-mildew and anti-stain formulations suited for residential, commercial and engineering projects.
● Furniture Coatings
High-transparency, smooth-touch finishes ideal for wooden furniture, interior decoration and custom manufacturing.
With physical samples, technology demonstrations and application models, visitors were able to experience Henghui’s coating performance firsthand.
High Traffic, Strong Engagement at the Booth
Throughout the four-day event, the Henghui booth remained one of the highlights in the Body & Paint and Aftermarket Technology sectors.
Professional visitors engaged in:
- Spray performance demonstrations
- Color-matching consultations
- Product solution discussions
- Technical service planning
- Overseas distribution inquiries
Special interest was shown in Henghui’s high-solid clear coats, environmentally friendly systems, and nano-protective coatings, which align with global market trends toward sustainability and performance upgrades.
Innovation-Driven Solutions Highlighted On-Site
Henghui emphasized its commitment to R&D and intelligent production by demonstrating:
- Automated color-matching systems for higher precision and efficiency
- Low-VOC coating technologies supporting environmental regulations
- Complete coating process solutions from primer to topcoat
- Technical training capabilities for body shops and industrial clients
These innovations reinforced Henghui’s transformation from a “product supplier” to a provider of integrated coating solutions.
Global Collaboration and Market Expansion
The exhibition attracted purchasing teams from:
- The Middle East
- Southeast Asia
- Europe
- South America
Meetings focused on regional distribution, OEM cooperation, color system customization, cross-border product integration and technical partnerships.
Several overseas buyers expressed strong interest in expanding their cooperation with Henghui, laying the foundation for new international business opportunities.
Looking Ahead: Building a Global, Technology-Driven Future
Automechanika Shanghai 2025 marked a significant milestone in Henghui’s global development strategy. Moving forward, the company will continue to:
- Introduce new eco-friendly and high-performance product lines
- Deepen cooperation with the new energy vehicle ecosystem
- Expand distributor networks in international markets
- Provide standardized coating systems and training services
- Strengthen intelligent manufacturing and R&D capabilities
Guangdong Henghui Coatings remains committed to delivering high-quality products and professional services that empower global customers with advanced coating solutions.