MJcoat and Kingfix Shine at the SEMA SHOW — Showcasing the Unlimited Possibilities of Automotive Coatings

The Specialty Equipment Market Association Show (SEMA SHOW) once again brought global attention to Las Vegas, gathering the world’s leading automotive manufacturers, custom builders, and high-end coating suppliers. As one of the most influential events in the aftermarket industry, SEMA showcases breakthrough technologies and sets new trends for automotive modification and refinishing.

This year, Henghui Chemical impressed international visitors with its flagship coating brands MJcoat and Kingfix, presenting a complete lineup of advanced automotive coating solutions. The booth quickly became a hotspot among industry professionals.

1. MJcoat: Premium coatings engineered for automotive modification

MJcoat showcased a series of innovative and professional-grade products, including:

• High-durability clear coats offering scratch resistance, UV stability, and long-term weather protection.
• Carbon-fiber clear coatings that enhance gloss depth and provide a robust protective layer.
• Customized color systems featuring metallic, matte, pearl, and candy effects suitable for unique design demands.

These solutions drew strong interest from buyers in North America, South America, and Europe, especially those specializing in high-end automotive customization.

2. Kingfix: Efficient, stable, and workshop-friendly refinishing systems

Kingfix focused on practical refinishing solutions that support fast, stable, and efficient workflows:

• Rapid-dry clear coats that significantly shorten curing time.
• High-coverage repair basecoats ideal for body shops.
• Versatile primers and surfacers compatible with metal, plastic, and carbon-fiber substrates.

Thanks to its balance of performance, ease of use, and cost efficiency, Kingfix received considerable attention from distributors and repair centers across the Americas.

3. A standout booth demonstrating the strength of Chinese coating technology

Throughout the exhibition, visitors praised the:

• mirror-like gloss effect of the clear coats,
• richness and precision of color formulations,
• durability and protective performance of the coating systems.

Henghui Chemical also displayed its modern production capabilities, international certification standards, and reliable technical support structure, showcasing the rising strength of Chinese automotive coatings on the global stage.

4. Expanding international presence through quality and innovation

By participating in the SEMA SHOW, Henghui Chemical continues to expand its global reach and share the value of high-quality Chinese automotive coatings. Both MJcoat and Kingfix are committed to providing reliable, innovative, and professional coating solutions for auto modification shops, repair centers, and distributors worldwide.